Just in case you had not guessed the X factor 2009 is one of my favourite programmes. On so many different levels.The marketing machine behind it is just one of the reasons. If you head over to you tube you will see a change in the X factor 2009 videos compared with how they were last year. I guess Simon Cowell realised what a huge marketing platform it is for his various shows.
The famous Susan Boyle video recorded a record 50 million views in 3 weeks. The new X factor channel and videos direct you back to the the X factor ITV site with the little suggestion that even more clips are on this site. With of course some great promotional videos that ITV sponsors are paying for.
Good on them I say.
Watching something like this show gives us all great lessons in how to improve our own marketing both off and online.
Enjoy the show tonight. At least Nicole has made it to the judges houses! What a great song that is!
Best Wishes
Denise
Related posts:
