Practical Internet Marketing for Small Business 25 Ideas: Part 4.
Continuing this series about, just some of the strategies for internet marketing for small business. We have covered a whole range of different areas. Lets broaden it out and look at sales and marketing.
16. Sell Products and Services on your site.
This may depend on your market and, wherever possible sell something. It is more than possible even if you don’t have an ecommerce site. People cannot buy if nothing is there. It is easy to integrate even if you don’t have a merchant account. PayPal is one of the well recognised payment processes online. Just have a look at EBay!
It is easy to apply and costs little. Depending on how people pay, using PayPal you hand over only a small part of the transaction of your fee. We sell an internet dictionary online. It is a really useful digital reference for business owners. It was easy to place on a page on the site a brings in a steady income.
17. Don’t make assumptions about price
Many business owners devalue what they do and as a result often undercharge. Don’t get me wrong it is not about overcharging clients it is about adding value.
If you don’t make available a higher priced service people don’t have an option to buy. We run one day workshops and in the last few weeks we have been asked if we are running a three day event where people can learn more? Interesting don’t you think? Never make assumptions. Some clients won’t enter your marketing funnel until you have something of a higher price.
18. Spend Time on Customer Service
Maybe this is old fashioned and just because you have a significant online business it does not mean that customer service is not necessary.Though it is not always possible to make customers and clients smile all the time. It is great when you ring and talk to someone and they are happy to take your call. Hint this usually happens if you have given a good service.
In a time of uncertainty more than ever it is. Your customers will let you know what they think if you just ask them. Where possible get their phone number and address.
Give them a call and check out how things are going. Most satisfied customers will be more than happy to chat to you. Think how it will make you stand out from the crowd. How many times recently when you purchased something did you receive a customer service call? ………..Once?………… twice……….. never?…..exactly
19. Market Off and Online
This might sound strange coming from an online marketing company and yet there is a great power in combining both streams. We often go to networking events and talk to people and then invite them to a free Teleseminar or Webinar. Top tip you don’t have to have an online business for this to work. You could quote your website and a special page for people to access something for free.
Van and Advertising
If you have a company vehicle. Make sure your website and contact details are on display… No not everybody does this, yet it is an excellent investment.
20. Pick a number of Online strategies
Every marketing and sales book will tell you this. A bit like the Goldilocks story not to much and not to little. There are literally hundreds of ways to market your self online. With the internet growing at the rate it is some strategies may well have a short shelf like. The basics though will never change.
Pick a few you think might work and test on a small scale. Set a goal and measure the results. If it is a particular activity a 30 day challenge will give you the best results. Consistency is the key.
To You and Your Online Success
Denise and Sharon
Related posts:
- Practical Internet Marketing For Small Business: 25 Ideas That Work Part 3
- Practical Internet Marketing For Small Business: 25 Ideas That Work Part 1
- Practical Internet Marketing For Small Business: 25 Ideas That Work Part 2
- Small Business Internet Marketing Training: How To Quickly Get The Results You Want
- Small Business Marketing: Are You Making These 3 Small Business Marketing Mistakes
