E Mail Marketing Tips
Email marketing best practices are worth using from the word go. Let us be honest everyone has their own idea about what they think is the best option. Do you go free or paid should you look at a built in affliate programme all these questions often stop people in their tracks and results in a lack of decision. So to make it quick and easyhere are just 3 tips to get you going
1. Use a reputable provider.
There are a lot out there and many are better than others. If you are serious about business use a paid service and check out their deliverability rates. As a business expense the costs are minimal. We recommend Aweber. This is the service provider we use and they are totally reliable. They are also cost effective and any new business can afford their rates.
2. Make it Important
Email marketing and building your database should be one of your top 3 small business marketing practises. The saying is the money is in the list which is sort of true! In reality it is your relationship with that list. Though let’s get serious here the more the better. Spend at least one hour a day on this and you will be astounded how over time your list will just build and build.
3. Have a Plan
It is so easy to fire off a quick email without thinking why you are doing it and exactly what do you and your list have to gain. Sit down and map out the next few months do you have some promotions coming up? Is your business seasonal? How can you warm up your customers before the event.
Can you leverage social media and social networks to build your relationship and then email marketing will help you convert that into tangible sales and then profits.
When it comes to email marketing best practices you must utilise social networks. It costs so little and creates so much.
All of these areas are important and yet if you hav no way of capturing people information you will be stuck in building any future ongoing relationship.
To You and Your Online Success
Denise and Sharon
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